B2C + O2O + COMMUNITY + DISTRIBUTION

B2C + O2O + Community + Distribution
Online Mall System

New retail e-commerce platform solution — one system covering offline retail, online App + micro mall, and community group buying, powering a full upgrade for traditional stores and e-commerce businesses

4Major Business Modes Integrated
15+Marketing Mechanics
3Delivery Methods
Omni-channelOnline & Offline Integration
B2C Online Mall

Overall Retail Digital Transformation Blueprint

Store-centric fulfillment services, with centralized processing of cross-platform, omni-channel orders, inventory, products, membership, and financial data

Construction Blueprint
🌐

Omni-channel Sales Platform

Unified integration of the self-operated mall, offline stores, and third-party e-commerce platforms (JD Daojia / Meituan / Ele.me / Douyin Store / Kuaishou)

👥

Full-Domain Member Operations

Unified membership system with online-offline data interconnection, integrated CRM membership and full-spectrum marketing

📦

Supply Chain Operations

SCM supply chain management, WMS warehousing & logistics, B2B ordering platform — full-link supply chain collaboration

💰

Payment & Settlement

Unified payment gateway, multi-channel reconciliation and settlement, automatic integration with financial systems

📱

Smart Digital Store

Interactive large screens, electronic shelf labels, cloud shelves, AI intelligence, smart devices, and traceability systems — a comprehensive digital upgrade

📊

Data Mid-Platform

Data planning, data synchronization, data development, model building, monitoring & alerts, metric standards — data-driven decision making

💻

Store POS Checkout

Manned PC POS checkout, self-service POS, mobile POS — checkout coverage for every scenario

B2C + O2O Integrated Online-Offline Operations

Transforming the traditional sales model — customers order online, then pick up at a nearby store, get home delivery, or receive express shipping

Multi-Mode Fusion

  • B2C E-commerce — Online mall based on WeChat Mini Program / App, with independent brand operations
  • O2O In-Store — Locate nearby stores via LBS, order online and pick up in store
  • Community Group Buying — Group leaders launch group buys, community-based viral growth, presale + social
  • Distribution Fission — Everyone can be a distributor, commission incentives, viral sales
Store Pickup Home Delivery Express Shipping LBS Positioning

LBS-Based Micro Mall

An integrated online-offline system architecture that helps upgrade offline stores and traditional e-commerce businesses. Rich marketing activities and fast, efficient member operations.

Through a unified platform, orders, inventory, products, membership, and financial data across the self-operated mall, offline stores, and third-party e-commerce platforms are processed centrally, with store-centric fulfillment services.

WeChat Mini Program App Micro Mall Official Account
🛒

Online Mall Shopping

App + micro mall mobile applications, multiple template styles to choose from, full flow covering product categories / search / details / cart / checkout

🏪

Nearby Store Pickup

LBS positioning of nearby stores, distance sorting, one-tap navigation and calling, customizable business hours

🚚

Home Delivery / Express

Supports both home delivery and express shipping, flexibly adapting to different consumption scenarios

Community Group Buying

Built on social e-commerce, deepening the "community e-commerce + community new retail" model with presale + group-buy viral growth

Community Group Buying
🏢

Community Group Buying Platform

Provides platform technology, brand, products, and delivery. Recruits community group leaders, who earn commissions. Covers supply chain management, community marketing operations, and logistics management.

👨‍💼

Community Group Leaders

Store managers, stay-at-home parents, and cross-industry operators can all become group leaders. They launch group-buy promotions, drive traffic to WeChat groups, organize community interaction and sales, and provide after-sales service.

👥

Community Users

Neighborhood relationships within residential communities provide a foundation of trust. Community marketing with presale + social features, quality products at great prices, worry-free after-sales service. Supports Mini Program, WeChat groups, and Official Account.

Leader Mini Program

  • Apply as group leader → approval passed → become a group leader
  • Distribution list, performance inquiry, commission withdrawal
  • Promote product links / share to WeChat Moments / WeChat groups / QR codes
  • Group leader tier setup and commission settlement review

Customer Mini Program

Browse group-buy products in the activity list, check follow-buy records, view product details, and join a group buy with one tap. Group leader applications supported in the personal center.

The merchant backend manages group leader approval, interactive product configuration, and commission settlement review — three endpoints collaborating for efficient operations.

High Repurchase Rate Easy Promotion Rapid Fission Exponential Growth

Distribution Fission System

Everyone can be a distributor, with commissions rebated based on sales volume — achieving viral sales with no labor costs

Distribution System Design

  • Tier-1 distributors invite others via invitation codes to become Tier-2 distributors
  • Backend review and verification ensure distributor quality
  • Invitation code mechanism: become a downstream member after your first Tier-1 customer
  • Invited new customers become my customers once they place an order
  • Leverage the store and commission appeal to convert followers into consumers

Distribution Center

My distributors, my customers, and my order list at a glance. Maintain distribution commissions for distributed products, with support for a customizable minimum withdrawal amount.

Promotion analytics are clearly visible; invited new customers automatically become my customers after ordering, commissions are calculated automatically, and withdrawals are convenient and efficient.

Invitation Code Promotion Two-Tier Distribution Automatic Commission Flexible Withdrawal Sales Fission
2 TiersDistribution Levels Supported
AutomaticCommission Calculation
CustomizableWithdrawal Threshold
Fission-StyleGrowth Model

Marketing Center

15+ marketing mechanics — flash sales, limited-time offers, spend-and-save promotions, add-on purchases, group buys, coupons, and more to effectively boost sales

Marketing Center
⏰

Limited-Time Buy / Flash Sale

Activity countdown badges, with "grabbing now" and "starting soon" status displays, creating urgency that drives conversion

👥

Multi-Person Group Buy / Presale

Customize group size, activity stock, activity period, pickup method, and group-buy price

🎁

Free Gift / Spend & Save

Buy designated products to receive gifts or enjoy spend-and-save / spend-and-discount offers, raising average order value

📦

Value Bundle

Bundle multiple products for package sales, with customizable sort order and display, creating a sense of great value that stimulates purchase

🎬

Short Video Marketing

Short video list display with linked product recommendations, content seeding that drives sales

🎫

Coupons

Centralized display in the coupon center, issuable both online and offline, continuously stimulating member engagement

⭐

Points Mall

Redeem points for coupons / products / balance, with customizable redemption rules and validity periods

🔥

Special Deal / Free Buy

Products at 0 yuan with shipping fee only, or special-price sales with custom shipping fees, driving traffic fast

More Marketing Modules

Banner Campaigns Featured Activities Quick Entry Themed Activities Article Management New Customer Exclusives Homepage Pop-up Category Activities Top Rankings Hot Product Recommendations Curated Categories Add-on Purchase Promotion

Mini Program Live Streaming Commerce

No live streaming qualification required, up and running in 20 minutes — watch while you buy, with higher live-stream conversion efficiency

Core Live Streaming Capabilities

  • No qualification upload needed — WeChat automatically detects compliance and you can go live once standards are met
  • Create live rooms, add products, view data — full-featured management
  • Supports beauty filters, skin whitening, mirroring, and more — quick setup before going live
  • Cart button pop-up for purchasing, with a floating live-stream window so viewing is never interrupted
  • One-tap sharing to WeChat friends or group chats, spreading to new traffic via fission

Watch While You Buy · Closed Business Loop

Introduce products via online live streaming while hosts interact with customers and answer questions in real time. Consumers can browse, consult, and purchase from home just like strolling through a mall — efficient and convenient.

From traffic acquisition and live-stream content seeding to placing an order, everything flows seamlessly, connecting "people, products, and venue" without gaps. Lucky draw interactions in the live room, comment and like participation, and prize redemption via redemption codes.

Scan to Go Live Host Mini Program Floating-Window Shopping Interactive Lucky Draw One-Tap Sharing

DIY Store Design

Switch theme colors with one click, freely choose module layouts, and pick from multiple template styles

🎨

Theme Color Switching

Choose different personalized theme templates based on industry and business type, keeping a unified brand style

📐

Free Module Layout

Freely combine modules such as banner carousel, search bar, store info, quick entry, coupons, and curated customization

📷

Rich Content Components

Top rankings, limited-time flash sales, live streaming, value bundles, multi-person group buys, short videos, hot product recommendations, curated categories

🛒

Product Display Modules

Special deal lists, recommended products, free gifts, spend & save, and product categories — multiple template modes to choose from

Product Management

  • Quickly import headquarters products via the premium product marketplace and publish them for store sales
  • Supports category search, search history, and clearing search records
  • Product details: carousel images / video, sale price / strikethrough price, virtual sales volume, multi-specification
  • Product sharing: repost sharing, share product posters
  • Delivery methods: store pickup, home delivery, express shipping

Full Order Lifecycle

One-tap cart clearing / quantity editing / promo tags. On the checkout page, select delivery address / coupon / delivery method, with support for stored-value balance and WeChat Pay.

Integrated personal center: member info, my wallet (points / coupons / balance top-up), order management, distribution center, community group leader, membership card, my favorites.

Multi-Specification Products Product Videos Poster Sharing Stored-Value Payment WeChat Pay

Membership System

Integrated online-offline membership, with full coverage of PLUS paid membership, coupons, and points & stored value

👑

PLUS Paid Membership

Access high-value, differentiated benefits through paid purchase. Low implementation cost, high utility — enjoy benefits without any behavior accumulation

🎫

Coupon Management

Issue coupons both online and offline, continuously using coupons to stimulate member engagement — coupon center + my coupons

💳

Online Top-Up & Points

Supports online top-up with custom amounts; top-ups gift balance / points / coupons. Member codes can be used for offline purchases

⭐

Points Mall

Redeem points for coupons, products, or balance, with customizable redemption rules

📋

Task Center

Distributor point tasks, guiding users to complete designated actions for point rewards

💰

My Wallet

Member points, coupons, balance (top-up supported) — one-stop asset management

🏪

Multi-Store Support

Custom store names / business hours, one-tap navigation / calling, distance sorting

Technical Architecture

Based on internet architecture and cloud service technology — Spring Boot + Spring Cloud + Redis, distributed / high concurrency / high availability

Technical Architecture
Omni-Channel Terminals
B2C E-commerce Platform
B2B Ordering Platform
B2B Dealer Platform
B2B Supplier Platform
ERP Mid-Platform System
Store Operations System
Member Marketing System
WMS Warehousing
Video Live Streaming / On Demand
⬇
Business Applications
Order Service
Promotion Service
Product Service
Inventory Service
Settlement Service
Reporting Service
Payment Service
Member Service
Search Service
SSO Single Sign-On
Third-Party Microservices
⬇
Data Layer
MySQL/SQL Server
TiDB Distributed Database
Redis Cache
MongoDB
Big Data Hadoop
Solr Search Engine
Nginx Load Balancing
⬇
IaaS Infrastructure Layer
ECS Cloud Server
SLB Load Balancing
RDS Cloud Database
OSS Object Storage
Redis Cloud Cache
CDN Acceleration
Cloud Monitoring
Cloud Security Shield

Multi-Industry Case Showcase

Based on the WeChat Mini Program, with stores as the business entity, seamlessly connecting online and offline

Industry Cases
🍎

Chain Fresh Food & Fruit

Stores as the business entity, seamlessly connecting online and offline. Supports community group buying, store pickup, and home delivery, with fast turnover of fresh products.

No secondary API development needed — quick launch
💄

Department Store & Cosmetics

Exquisite product display, short video marketing + live streaming commerce. Multiple template styles available, presenting a unified brand tone.

Content Seeding + Live Streaming Conversion + Social Fission
🛒

Retail Supermarket / Convenience

High-frequency consumption scenarios, rich in limited-time buys / flash sales / spend-and-save promotions. Multi-store management, LBS positioning for nearby delivery.

High-Frequency Repurchase + Community Group Buying + Fast Delivery
🎨

Template Style One

Fresh and clean, suitable for fresh food / food categories

🎨

Template Style Two

Fashionable and vibrant, suitable for department store / beauty categories

🎨

Template Style Three + Live Streaming

Prominent live streaming entry, suitable for content-marketing-oriented stores

🎨

Custom Product

Fully customized to meet special business requirements

Implementation & Delivery

Unified release of Mini Program versions — quick launch, with continuous iteration and optimization

🚀

Quick Launch

No secondary API development needed, rapid deployment based on a mature platform. Multiple template styles available, one-click theme color switching.

🔄

Unified Version Release

Mini Program versions are released and managed centrally, with feature updates pushed simultaneously, ensuring a consistent experience across all stores.

⚙

Flexible Configuration

DIY homepage design, free module layout, customizable marketing rules. No technical background required — operations staff can handle it all.

📈

Data-Driven

Real-time sales data monitoring, multi-dimensional analytical reports, marketing campaign effectiveness evaluation, continuous optimization of operating strategy.

🛡

Technical Assurance

Distributed architecture, high-concurrency handling, high-availability guarantees. Spring Boot + Spring Cloud microservice ecosystem, stable and reliable.

🤝

Professional Service

Professional technical team support, comprehensive training and guidance, 7x24 operations monitoring, ensuring smooth system operation.

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