Digital & information solutions — All-in-One Card for member marketing. Full lifecycle management from traffic to value, building a private domain growth engine for your enterprise.
Deep insight into the challenges managers and frontline staff face in membership operations
Managers lack effective channels to attract new members; customer acquisition costs keep rising while traffic conversion rates stay low.
Member data is scattered and lacks a unified analytics framework, making it impossible to form an effective basis for decision-making.
Marketing tactics are limited and lack precision reach; campaign results are difficult to quantify and evaluate.
Settlement across multiple business formats is complex; reconciling points, stored value, and coupon redemptions is difficult.
Frontline staff lack customer profile support and cannot recommend products and promotions precisely.
Member communication channels are fragmented, lacking a unified interaction platform and communication tools.
Member relationship maintenance relies on manual effort, lacking automated care and early-warning mechanisms.
Rules for member tiers, points, and coupons are complex; unified management across multiple stores is difficult.
From analytics framework, marketing services, and group governance to ecosystem empowerment — building comprehensive digital membership capabilities
Build a unified member data analytics platform that integrates multi-dimensional consumer behavior data to achieve member value segmentation and precise insight. Customer segmentation models output the basis for marketing decisions, letting data drive operations.
Build a marketing automation engine that triggers precision marketing based on member lifecycle and behavioral tags. Supports coupon marketing, scenario-based marketing, response models, and more, covering multiple touchpoints including App, WeChat, and SMS.
Group-level unified points rules and tier system, with flexible configuration across multiple stores and business formats. Full acquisition through six channels: offline service desk, POS checkout, instant membership via online shopping, mobile registration, high-frequency service scenarios, and social referrals.
Connect employees and customers through Enterprise WeChat to build a private domain traffic pool. Empower brands and sales associates with digital marketing capabilities, enable collaboration with upstream and downstream ecosystem partners, and maximize member value.
Full lifecycle management from traffic to value, building a complete member asset system
Integrates six major channels — offline service desk registration, POS checkout registration via mobile number, instant membership with every online purchase, self-registration on mobile, high-frequency service scenarios (parking / facial recognition / WiFi), and social referrals — for comprehensive member acquisition.
Member data becomes a core enterprise asset, fueling private domain growth and enabling the refinement and monetization of asset value.
A scientific tier growth mechanism and refined customer segmentation drive sustained member engagement
| Tier | Upgrade Requirements | Key Benefits | Downgrade Rules |
|---|---|---|---|
| 🥈 Silver Member | Cumulative points ≥ 1,000 | Basic points redemption, member-exclusive pricing, birthday perks | Automatically downgraded if spending within 12 months fails to meet retention requirements |
| 🥇 Gold Member | Cumulative points ≥ 5,000 | Multiplier points, exclusive coupons, priority event access | Downgraded to Silver if spending within 12 months fails to meet retention requirements |
| 💎 Diamond Member | Cumulative points ≥ 10,000 | Highest points multiplier, VIP-exclusive service, customized perks, free parking | Downgraded to Gold if spending within 12 months fails to meet retention requirements |
New Growth → Potential → Mature → Declining → Churn Warning → Churned — precisely track every member's state changes.
Supports multi-value points, dynamic validity periods, and rollover mechanisms, flexibly adapting to points rules and consumption scenarios across different business formats.
Covers the full process of coupon modes, coupon types, applicable scenarios, acquisition methods, and redemption & refunds, with unified control across online and offline.
Multi-tier membership benefit design and diverse stored value plans boost member stickiness and average order value
Supports both physical and electronic stored value cards, flexibly fitting different spending scenarios. Top-ups come with instant discounts, and stored balances work across all business formats within the group, delivering an all-in-one card spending experience.
Integrates the CRM system with the mobile interface to deliver member tier growth, benefit redemption, and personalized recommendations. Points can be combined with cash payments for greater flexibility.
Trigger-based marketing + customer grouping models + response models deliver a closed loop of precision marketing
Campaign definition → rule definition → trigger events → precision push, fully automated end to end. Supports multiple trigger conditions such as birthdays, tier changes, tag changes, and store visit behavior.
Based on member lifecycle states (new member / frozen / growth / mature / declining / churned), automatically screens specific groups and matches them with coupon campaigns and multi-channel reach.
Data and behavioral responses such as license plate recognition, WiFi connection, and facial recognition automatically trigger CRM marketing. The employee app notifies service managers to deliver one-on-one exclusive service.
App push, WeChat messages, SMS reach, dedicated app notifications, personal service, and other connection methods ensure marketing messages reach target members efficiently.
Multi-dimensional data collection builds complete profiles and precisely tracks member lifecycle states
Automatic collection and tagging of basic attributes such as age, gender, occupation, and region
Generates dynamic tags based on purchase frequency and category distribution, such as high-frequency vegetable traders and seasonal fruit vendors
Multi-dimensional quantitative analysis of average order value, shopping frequency, share of promotional items, 52-week spend, and more
Tracking of omni-channel interaction behaviors such as scan-and-go shopping, counter checkout, online purchases, and parking on arrival
High-frequency purchases of household care items, mostly large packages, with vegetables and meat sized for more than two people. A large share of customers, with strong loyalty.
After work, buys finely packaged fresh food and mid-to-high-end products, with a strong interest in imported food and a pursuit of convenience and efficiency.
A high share of organic products, imported food, and mid-to-high-end goods, in pursuit of a quality consumption experience.
Three channel systems — platform-based, service-based, and self-owned — with Enterprise WeChat powering private domain growth
Integration with mainstream platforms such as WeChat Mini Programs, Official Accounts, and Alipay Mini Programs — shopping means membership, payment means membership.
High-frequency service scenarios such as parking payment, WiFi connection, and facial recognition naturally accumulate member data.
Owned touchpoints such as the brand App, official website, and self-checkout give full control over the member experience and data.
Integrates the member center, online top-up, points inquiry, and coupon management in one place. The points & coupon strategy engine supports four core capabilities: precision push, smart matching, dynamic pricing, and effect tracking.
The membership operations system covers personalized recommendations, purchase preference analysis, and spending behavior insights, continuously improving member activity and loyalty.
Four core capabilities drive precision operations and maximize member value
Sends targeted promotional messages based on member profiles and behavioral data, effectively improving conversion efficiency
Stimulates repeat spending with tier-change alerts and sets staged tasks to guide high-frequency interaction
Matches differentiated services to each tier; points can be combined with cash payments, strengthening both exclusivity and flexibility
Uses spending behavior data to optimize tier rules and analyzes redemption preferences to adjust the benefit supply strategy
Mid-Platform framework — Business Mid-Platform services + IaaS Technical Mid-Platform, supporting membership management across all scenarios
CRM Digital Membership Mid-Platform — comprehensive membership management and operations capabilities
Connects online and offline omni-channel touchpoints to build complete member profiles
Integrates transaction records, top-up behavior, product preferences, and spending time-slot data to build a complete member behavior database.
Automatically generates dynamic tags based on purchase frequency and category distribution, covering 12 major dimensions including demographics, need context, potential value, and psychographics.
Leverages profile model outputs to guide promotional strategy formulation, resource allocation, and service optimization and upgrades.
Proven digital practices empowering membership operations upgrades across multiple industries
Agricultural products eco-trading platform · National-level leading agricultural enterprise
Founded in 2008 with registered capital of RMB 500 million, a Zhejiang provincial state-owned enterprise. Its core business is investing in, developing, and operating modern agricultural produce wholesale markets. It has invested in and built five large modern agricultural wholesale markets in Hangzhou, Huzhou, Shaoxing, Quzhou, and other cities, covering approximately 1,600 mu, with a total built market area of over 1.6 million square meters and an annual transaction value exceeding RMB 44 billion.
Systems Deployed: Integrated digital business system, property management system, data operations monitoring mid-platform, digital early-warning supervision platform, and CRM all-in-one card system for member marketing.
Dinosaur Land Culture & Tourism Group · National 5A tourist attraction
An outstanding representative of cultural tourism destination operations and management in China. The group owns multiple business formats including China Dinosaur Park, Jurassic Water World, Dinosaur Man Club, and Dinosaur Man Club Hotel. Over 200 stores across 2 cities nationwide.
Systems Deployed: LinkFern New Retail Management Mid-Platform, store operations system, store POS system (PC & mobile), and online-offline integrated platform.
The membership system manages the earning and redemption of points and growth value, as well as the issuance and recall of coupons, integrated with the data mid-platform and master data. Mini programs built on the WeChat / Alipay ecosystems enable all-in-one stored value functionality, increasing user stickiness and delivering real savings to buyers.
A cross-industry integrated solution: fusing the dinosaur IP value chain with culture, catering, hotels, apparel, and more. Achieves unified product management and marketing with decentralized procurement, strengthening headquarters oversight while preserving store flexibility. Omni-channel marketing covers the WeChat Mini Program and official website, and large-scale mobile checkout elevates the visitor experience.
A professional delivery team and a comprehensive after-sales service system ensure successful project rollout
In-depth research into business scenarios, delivering detailed requirements documentation and system design proposals to ensure the solution fits real business needs.
Agile development model with modular delivery. Supports seamless integration with existing ERP, financial systems, and third-party platforms.
A rigorous go-live deployment process with comprehensive user training and management guidance ensures the system launches and runs smoothly.
7×24 operations monitoring, rapid-response technical support, and periodic system inspections and performance optimization.
Continuously optimizes system features based on operational data feedback, with regular version upgrades to keep the system competitive.
Business process reengineering consulting and management process standardization guidance help enterprises achieve their digital transformation strategy.